Our Story

Kadenz is first and foremost a story of friendship.

We've known each other since we were 19.
We met at university, two kids passionate about sport in all its forms (playing, watching on TV, at the stadium...) and we've been inseparable ever since. Different careers, lives that went their separate ways. But sport, always together. And especially cycling.

After lockdown, we created what we call "Vélopotos". Once a year, we get together with friends for 4 to 5 days of cycling.
Miles, 100% natural landscapes and mountain passes, and of course the pleasure of riding in good company.
And in the evening, we spend time together: at the table, laughing, setting the next day's route and changing the world. Vélopotos is shared effort in the morning and conviviality in the evening. Both, without compromise. That's exactly what we wanted to put into Kadenz.

False starts

In 2020, we said we wanted to create a place dedicated to athletes: cycling, running, hiking, swimming. A place to experience sports differently.
The project didn't materialize.

A few years later, we tried to take over an existing cycling apparel brand and its e-commerce site. We threw ourselves into discussions, into negotiations.
We had envisioned it, we had so many ideas. We were on the verge of signing. Unfortunately, it didn't work out.
We were disgusted.

And then...

The disappointment passed. And with it, a question arose: what if we started from scratch?

Were we capable of it? We didn't know, but we went for it.

Starting from scratch means building everything. Starting with finding the right partners. We discovered ISPO — the global sports trade show — and on December 1, 2025, we walked through the halls of the Munich exhibition center, looking for our future partners. Discussions followed one another. The desired technicality, the materials, the details that make the difference between a good jersey and a "really good jersey."

Very quickly, a conviction was confirmed: the choice of made in Europe became an obvious one.

For quality, proximity, exchanges... But also to limit production circuits on the other side of the world and build a more consistent brand in its production methods.

This is how Kadenz was born. Then the steps followed one another, each bringing us a little closer to this day: sourcing materials, finding manufacturers in Europe, testing prototypes, building the website, thinking about every detail.
And setting a launch date that reflects us — the Grand Départ of the Tour de France, Saturday, July 4, 2026.

Kadenz is the jersey we wanted for our "Vélopotos" (cycling buddies). Technical on the road, elegant, comfortable from start to finish, at the right price.

Kadenz is a story of friendship, passion for sport, and the desire
to undertake.

No more complicated than that.

Christophe & Jonathan